Product Experience Leader - passionate about assembling IKEA furniture and finding nature in urban spaces
I can drive a tractor. I’ve gotten lost in Croatia alone. I grew up in a house that was only heated by a small wood stove. I dressed up in costume to give tours of a historic mansion.
You may think none of that has anything to do with Product or Experience Design, but, like all people, my past experiences inform the way I operate today. For me, my work goes beyond building empathy by putting myself in someone else’s shoes.
The truth is, I don’t know what it’s like to be someone else. I do know through listening, observing, and conversing, I am able to get to the bottom of what makes people tick. I enjoy creating a deep understanding of people and using that knowledge to create products and experiences that truly solve user problems and create value.
Currently
Experience Design Strategist at Dr. Dish where I work with basketball players, parents, trainers, coaches, and facility owners to create the most innovative basketball shooting machines on the market. These machines are placed under basketball hoops to catch all made and missed shots while tracking shooting statistics from different areas on the court. It’s exciting to work on a physical product and rewarding to see the things I’ve designed in action!
A few projects that really got me excited…
The missing ingredient in basketball training
By introducing consequence and game-like pressure, basketball player performance increased when it mattered most, game time.
The product design makes sense…until you watch people actually use it
Seeing real training environments changed how we built the experience
Products & features passed every test and still failed after release
Creating a Beta Program allowed testers in the field to uncover edge cases that internal testers never hit
We shipped features, and no one cared
Aligning Product, Marketing, and Sales changed how we brought products to market
If customers don’t see value, nothing else matters
Tracking satisfaction over time turned scattered signals into a system that drove the roadmap
just me, livin’ life
